Search Engine Optimizers One of the reasons that many webmasters and search engine optimizers do not use themes is because to theme a site it requires that you construct the site from the beginning with the themes in mind, or you do a total site reconstruction or renovation. Although many people do not opt to go for the themed approach, it is one of the most effective and safest ways to optimize a site.
When we mention that theming is one of the safest ways to optimize a site we are referring to the way the site is perceived in the eyes of the search engines. A properly themed site, that is linked properly, has the correct naming convention, does not use Flash or other things of this sort, eliminates the need for doorway pages or cloaking. Cloaking is the term for serving the search engine spiders with one page of HTML and the user with another using different types of programming. These two optimization methods can be seen by the search engines as a form of manipulation or spam.
We like to use the theme strategy because it gives us the chance to optimize your site to the fullest, while using other methods as well, and keep your online business safe. If you are running a business on the Internet, you can not afford to have your site banned from the search engines because you cloaked your site, or you had too many doorway pages. SEO Search Engine |
