Natural Listing Vs PPC Campaign Your main consideration in running a successful PPC campaign is your return on investment (ROI). The ROI is calculated by working out how much you are making on the click-throughs (and purchases) from your PPC visitors minus the amount you are spending on advertising. If your ROI is low or worse still, negative, you have to tweak your ads to increase traffic or opt for less expensive keywords.
Although PPC marketing is an effective and instantaneous way of generating targeted traffic to your site, it doesn’t work for everyone. Factors like the competition in your market, the cost per bid, the number of actual click-throughs you are getting and your return on investment (ROI) must all be factored into your results.
But when you consider that the only alternative is to wait for your site to be organcially listed and ranked by the major search engines, which could take anywhere from one day to three months or more, running a PPC campaign is certainly a more viable option. Good luck! Search Engine Marketing Specialist |
